Design heads at 3M, Intuit, Microsoft, PepsiCo, Philips, and REI highlight 7 areas for future design leaders to consider.
The importance of corporate design leadership is growing fast, which makes me curious: what does the future of design leadership look like? Will this upward momentum continue, and if so, what are the skills needed for future design leaders? To find out, I asked the heads of design at 3M, Intuit, Johnson & Johnson, Microsoft, PepsiCo, Philips, and REI individually and as a panel at the Industrial Designers Society of America national conference. Like a design project, I then looked for patterns and synthesized findings.
